{"id":2557,"date":"2023-10-31T01:15:30","date_gmt":"2023-10-31T01:15:30","guid":{"rendered":"https:\/\/dbltakesports.com\/?p=2557"},"modified":"2023-10-31T01:15:31","modified_gmt":"2023-10-31T01:15:31","slug":"nba-and-wnba-partners-with-kim-kardashian-skims-brand","status":"publish","type":"post","link":"https:\/\/dbltakesports.com\/index.php\/2023\/10\/31\/nba-and-wnba-partners-with-kim-kardashian-skims-brand\/","title":{"rendered":"Kim Kardashian\u00a0Strikes Gold With NBA\/WNBA SKIMS Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kim Kardashian has made her way into the basketball realm after landing a huge partnership with the NBA. The league announced on Monday that they have entered a multiyear partnership making Kardashian\u2019s SKIMS brand the official underwear partner of the NBA, WNBA and USA Basketball.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA.<a href=\"https:\/\/twitter.com\/skims?ref_src=twsrc%5Etfw\">@skims<\/a> <a href=\"https:\/\/twitter.com\/KimKardashian?ref_src=twsrc%5Etfw\">@KimKardashian<\/a> <a href=\"https:\/\/t.co\/sSffQQye6x\">pic.twitter.com\/sSffQQye6x<\/a><\/p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1718976068529340589?ref_src=twsrc%5Etfw\">October 30, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is marketed as a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for everybody.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSKIMS has quickly become one of our most culturally-influential brands,\u201d\u00a0said NBA Commissioner Adam Silver.\u00a0\u201cWe look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,\u201d\u00a0said Kim Kardashian, Co-Founder &amp; Creative Director, SKIMS.\u00a0\u201cTogether, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe NBA\u2019s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,\u201d\u00a0said Jens Grede, Co-Founder &amp; CEO, SKIMS.\u00a0\u201cOur partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKIMS<a href=\"https:\/\/skims.com\/pages\/mens\">\u00a0Mens<\/a>\u00a0launched on October 26, which features three collections of everyday essentials developed with comfort at the forefront as the brand brings its expertise in style, comfort, and fit to a new audience.\u00a0 SKIMS celebrated the launch with a new brand campaign, \u201cEvery Body is Wearing SKIMS\u201d, starring NBA All-Star Shai Gilgeous-Alexander, alongside the brand\u2019s official athlete endorsers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Everybody&#39;s wearing SKIMS. <a href=\"https:\/\/twitter.com\/skims?ref_src=twsrc%5Etfw\">@SKIMS<\/a> is now the Official Underwear Partner of the <a href=\"https:\/\/twitter.com\/NBA?ref_src=twsrc%5Etfw\">@NBA<\/a>, featuring <a href=\"https:\/\/twitter.com\/shaiglalex?ref_src=twsrc%5Etfw\">@shaiglalex<\/a> <a href=\"https:\/\/t.co\/jfxW47RxAy\">pic.twitter.com\/jfxW47RxAy<\/a><\/p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1719053514662400145?ref_src=twsrc%5Etfw\">October 30, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the WNBA front, SKIMS will work with them on <a href=\"https:\/\/dbltakesports.com\/index.php\/2023\/05\/16\/wnba-launches-more-than-game-campaign\/\">unveiling WNBA focused activations<\/a> as the league approaches its 2024 season, specifically at the 2024 AT&amp;T WNBA All-Star Game, the midseason showcase in Phoenix, Arizona, as SKIMS is named an associate partner. The two-day fan festival which celebrates the intersection of sports, fashion, music, and culture will return for the third consecutive year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SKIMS partnership comes off the heels of a 2023 AT&amp;T WNBA All-Star and WNBA Live presented by U.S. Bank that saw a 111 percent growth in the number of partners activating and a 70 percent increase in merchandise sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe athletes of the WNBA are trend setters and cultural influencers,\u201d said WNBA Commissioner Cathy Engelbert.&nbsp; \u201cThere is no better time to be joining the league as a partner, and we are excited to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece, to elevate each other\u2019s brands and celebrate female athletes and their impact in society.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re thrilled to partner with the WNBA and to excite fans and female athletes through WNBA marquee events, brand activations, media, and campaigns,\u201d said Kim Kardashian, Co-Founder &amp; Creative Director, SKIMS. \u201cWe look forward to working together in amplifying our joint values of women empowerment and individual confidence.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/WNBA\/status\/1718991430322983059\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues\u2019 official social and digital platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kardashian wasn\u2019t afraid to \u201cshoot her shot\u201d and it landed her a prime opportunity in sports. This is probably just the beginning.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Kardashian has made her way into the basketball realm with a huge partnership that makes SKIMS the official underwear partner of the NBA&#8217;s multiple leagues.  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