{"id":2947,"date":"2025-03-06T19:51:01","date_gmt":"2025-03-06T19:51:01","guid":{"rendered":"https:\/\/dbltakesports.com\/?p=2947"},"modified":"2025-03-13T19:21:41","modified_gmt":"2025-03-13T19:21:41","slug":"serena-williams-continues-investment-in-womens-sports-with-toronto-tempo","status":"publish","type":"post","link":"https:\/\/dbltakesports.com\/index.php\/2025\/03\/06\/serena-williams-continues-investment-in-womens-sports-with-toronto-tempo\/","title":{"rendered":"Serena Williams Continues Investment in Women&#8217;s Sports with Toronto Tempo"},"content":{"rendered":"\n<p>Serena Williams, one of the most decorated athletes in history, is taking her influence beyond the tennis court by investing in the newly formed <a href=\"https:\/\/tempo.wnba.com\" title=\"\">Toronto Tempo<\/a>, the WNBA\u2019s first Canadian franchise. The announcement, made on March 3, 2025, solidifies Williams\u2019 ongoing commitment to elevating women\u2019s sports and empowering female athletes.<\/p>\n\n\n\n<p><strong>A Champion\u2019s Next Chapter in Sports Ownership<\/strong><\/p>\n\n\n\n<p>Williams, a 23-time Grand Slam singles champion, joins the ownership group alongside Larry Tanenbaum, Chairman of Kilmer Sports Ventures. Her investment in the Toronto Tempo aligns with her long-standing advocacy for women\u2019s sports as a viable and valuable business.<\/p>\n\n\n\n<p>\u201cI am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,\u201d Williams said. \u201cThis moment is not just about basketball; it is about showcasing the true value and potential of female athletes\u2014I have always said that women\u2019s sports are an incredible investment opportunity.\u201d<\/p>\n\n\n\n<p>The Tempo, which will begin play in 2026 at Coca-Cola Coliseum, marks the WNBA\u2019s first expansion outside of the United States. Williams\u2019 ownership role will extend beyond finances\u2014she will be involved in the team\u2019s branding, jersey designs, and merchandising efforts, ensuring the franchise reflects her vision and commitment to excellence.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">New court, new game &#x1f3c0;<br><br>We\u2019re thrilled to announce that <a href=\"https:\/\/twitter.com\/serenawilliams?ref_src=twsrc%5Etfw\">@SerenaWilliams<\/a> \u2013 legendary tennis<br>pro \u2013 has joined the team as the newest owner of the Toronto Tempo. <a href=\"https:\/\/t.co\/kRPYNvdoya\">pic.twitter.com\/kRPYNvdoya<\/a><\/p>&mdash; Toronto Tempo (@TempoBasketball) <a href=\"https:\/\/twitter.com\/TempoBasketball\/status\/1896607018187993297?ref_src=twsrc%5Etfw\">March 3, 2025<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p><strong>Serena\u2019s Growing Presence in Sports Ownership<\/strong><\/p>\n\n\n\n<p>Williams\u2019 foray into team ownership is not new. In 2020, she and her husband, Alexis Ohanian, became investors in Angel City FC, a National Women\u2019s Soccer League (NWSL) team that has been a trailblazer in fan engagement and sponsorship success. The Los Angeles-based club has set attendance and revenue records, demonstrating the growing market for women\u2019s sports.<\/p>\n\n\n\n<p>Additionally, Williams has been involved in various investment ventures, including the launch of Serena Ventures, a firm dedicated to funding companies led by women and underrepresented founders. Her continued business moves underscore her mission to create lasting change for women in sports and beyond.<\/p>\n\n\n\n<p><strong>The Impact of Williams\u2019 Involvement<\/strong><\/p>\n\n\n\n<p>Williams\u2019 presence in the WNBA ownership ranks is a game-changer. She is not only a globally recognized athlete but also a role model for young girls and aspiring professionals in sports business. Her influence extends beyond branding\u2014she brings a deep understanding of what it takes to build a legacy in sports.<\/p>\n\n\n\n<p>Toronto Tempo President Teresa Resch acknowledged the significance of Williams joining the ownership group:<\/p>\n\n\n\n<p>\u201cShe\u2019s the greatest athlete of all time, and her impact on this team and this country is going to be incredible. She\u2019s set the bar for women in sport, business, and the world\u2014and her commitment to using that success to create opportunities for other women is inspiring.\u201d<\/p>\n\n\n\n<p><strong>A New Era for the WNBA<\/strong><\/p>\n\n\n\n<p>Williams\u2019 investment comes at a crucial time for the WNBA, which has seen a surge in popularity and expansion efforts. The addition of Toronto as the league\u2019s 14th franchise represents a major step in growing the global reach of women\u2019s basketball.<\/p>\n\n\n\n<p>The Tempo will not only play home games in Toronto but also host regular-season matchups across Canada, introducing the league to a broader audience. As the WNBA continues to gain momentum, the involvement of high-profile investors like Williams further validates the league\u2019s business potential.<\/p>\n\n\n\n<p><strong>What\u2019s Next for the Toronto Tempo?<\/strong><\/p>\n\n\n\n<p>With Williams on board, the Toronto Tempo is poised to be more than just a new <a href=\"https:\/\/dbltakesports.com\/index.php\/category\/sports-topics\/wnba\/\" title=\"\">WNBA <\/a>team\u2014it has the potential to be a cultural and business powerhouse. Fans can already sign up for the season ticket waitlist, with further details about the team expected in the coming months.<\/p>\n\n\n\n<p>Williams\u2019 investment is still pending final league approval, but her involvement is already generating excitement. As she transitions from an athlete to an influential sports executive, one thing is clear: Serena Williams is still setting records, only this time, it\u2019s in the boardroom.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serena Williams, one of the most decorated athletes in history, is taking her influence beyond the tennis court by investing in the newly formed Toronto Tempo, the WNBA\u2019s first Canadian franchise. <\/p>\n","protected":false},"author":2,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[29,92,93,26],"class_list":["post-2947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wnba","tag-features","tag-serena-williams","tag-toronto-tempo","tag-wnba"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/dbltakesports.com\/wp-content\/uploads\/2025\/03\/Serena_Tempo-e1741289720437.jpeg","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/posts\/2947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/comments?post=2947"}],"version-history":[{"count":17,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/posts\/2947\/revisions"}],"predecessor-version":[{"id":2965,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/posts\/2947\/revisions\/2965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/media\/2950"}],"wp:attachment":[{"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/media?parent=2947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/categories?post=2947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbltakesports.com\/index.php\/wp-json\/wp\/v2\/tags?post=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}