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WNBA Launches More Than Game Campaign

Photo Credit: WNBA

In anticipation of the 2023 WNBA season tip off this Friday, May 19th, the WNBA unveiled its official creative campaign spot and tagline for the league’s 27th season, More Than Game.

The campaign spot expands on 2022’s MORE THAN theme, as the WNBA and its athletes fiercely compete not only on the hardwood, but with anything and everything else that comes their way.

More Than Game takes what’s already loved about the WNBA and shows that there’s even more. More passion. More multidimensional. More perfection. More primetime.

The commercial features rising female hip-hop star Coi Leray narrating over her hit 2023 song, “Players” – an urban female anthem that has peaked on the Billboard Hot 100 Top 10.

Leray’s smooth, yet energetic demeanor can be felt as she highlights the WNBA as a fearless sisterhood, while clips of today’s brightest stars showing their skills in action are played in between flashes of the 2022 WNBA MVP and Champion, Las Vegas Aces’ A’ja Wilson handling the signature orange and white game ball with grace and tenacity.

The WNBA’s More Than Game spot will debut May 15th across @WNBA social, and will begin airing during the 5/18 NBA Western Conference Finals Game 2 on ESPN.