New York Giants quarterback Russell Wilson has stepped into the golf world, unveiling his Good Man Brand golf shoes during the 2025 Masters Tournament at Augusta National. During the prestigious tournament, Wilson officially debuted Good Man Golf, the latest extension of his fashion-forward Good Man Brand, co-founded with his wife Ciara and former Lululemon CEO Christine Day.
The new golf shoe line features two styles: the Prospect Spikeless and the Legend London, both retailing at $258. This premium pricing puts them above many of golf’s established footwear giants, including FootJoy — a bold move that reflects the brand’s upscale reputation.
“We’re just launching Good Man Golf… We’re super excited about our new shoe,” Wilson said in a social media video from Augusta. The Masters, known for its history, elegance, and tradition, served as the perfect launchpad for the brand’s big reveal.
The Masters, renowned for its tradition and prestige, provided a fitting backdrop for the launch. Wilson shared his excitement on social media, stating, “We’re just launching Good Man Golf… We’re super excited about our new shoe.”
Wilson’s motivation goes deeper than athletic gear. As he told Forbes in a 2023 interview:
“We built GMB [Good Man Brand] for the people who want to live for what we stand for – Do Good, Feel Good, Look Good.”
This philosophy is at the heart of The House of LR&C — the fashion collective Wilson and Ciara co-founded, standing for Love, Respect, and Care. With a focus on sustainability, conscious consumerism, and style, Wilson is continuing to build a brand that extends well beyond his football resume. This is one of many business ventures the Wilson’s have delved into.
While the shoes’ performance on the course remains to be seen, Wilson’s venture into golf apparel marks another significant crossover between sports and fashion. As the Masters continues, all eyes are on how these shoes will fare among golf enthusiasts.