Geno Auriemma Apologized. Dawn Staley Led.

When Geno Auriemma and Dawn Staley had to be separated at the Final Four, the incident sparked a four-day back-and-fourth of statements and deflections. Through a PR lens, one coach clearly understood the assignment.
UConn Opens Season With Statement Win at Armed Forces Classic

UConn opened its season with authority at the Armed Forces Classic, taking down No. 20 Louisville 79–66 behind standout performances from Sarah Strong and Azzi Fudd.